The Best Friday Post (on this blog today, anyway)
The Hammacher Schlemmer catalog is one of the best unsolicited pieces of mail I receive. (I was going to say that the issues of Rolling Stone that come week after week might be the very best, because those have an actual retail price, but honestly, I almost never read 'em. Stop inflating your circ base, Rolling Stone!)
Take for instance the H&S catalog that most recently arrived in our mailbox -- on the cover is a strange, blue, bug-like device. This, I learned, is The Remote-Controlled Omnidirectional Submarines. (Of course it is.)
I love how everything in their catalog is THE item. The Ergonomic Garden Tool Set. The Rechargeable 24-LED Umbrella Light. The 900-Gram Plush Color Genuine Turkish Bath Sheet. The Hydrofoil Water Scooter. (Really, who doesn't already have one of those?) They're also punctuated, like they're complete sentences already. And when something has won an award, it's The Superior Item. The Superior Adjustable Tricycle that Hammacher Schlemmer sells is, clearly, miles above all the other ordinary adjustable tricycles that flood the market. And when the venerable Hammacher Schlemmer Institute has tested something itself, it's not just "Superior"; it's The Best.
According to their website:
Anyway, with all these incredibly indispensable items that promise to make my life at least Superior if not The Best, one would think that the Hammacher Schlemmer store would be even more amazing than the catalog. After all, I somewhat enjoy wasting time in Brookstone and The Sharper Image and their catalogs are actually kind of boring. One would think that the store with The Best catalog would be even better to visit.
(I think I formed this idea vaguely from that early 90s cinema classic, Joe vs. The Volcano, in which Joe visits the Hammacher Schlemmer store on 57th street and buys luggage you can golf on and other wildly impractical but totally amazing items before setting off for his death cruise.)
As it turns out, it's actually pretty boring -- definitely a bit less exciting than Brookstone. Which makes sense, if you stop and think about it -- most of the items in the H&S catalog that seem really, really cool are really, really big. And they're not found in their Manhattan store. (Their "Landmark" store, according to their website, although, it also appears that's their only store. They also claim it's "in the heart of midtown Manhattan's Shopping District" and I'd argue that it's actually sort of tucked away on a moderately less-travelled block.)
Yes, you can sit in one of those massage chairs for a while, or test the "massagers" that are ostensibly upscale, less-sexualized vibrators, but that's hardly bringing anything new to the game. There is no water slide to test out. No Geodesic Climber, either. And you can't give the Hydrofoil Water Scooter a whirl.
I'm not even sure they still sell luggage with a putting hole on top anymore. In short: if you simply must have The Best Nosehair Trimmer and happen to be in the neighborhood, it might not be so bad to stop in. But otherwise, the catalog is a vastly Superior Hammacher Schlemmer experience.
Take for instance the H&S catalog that most recently arrived in our mailbox -- on the cover is a strange, blue, bug-like device. This, I learned, is The Remote-Controlled Omnidirectional Submarines. (Of course it is.)
I love how everything in their catalog is THE item. The Ergonomic Garden Tool Set. The Rechargeable 24-LED Umbrella Light. The 900-Gram Plush Color Genuine Turkish Bath Sheet. The Hydrofoil Water Scooter. (Really, who doesn't already have one of those?) They're also punctuated, like they're complete sentences already. And when something has won an award, it's The Superior Item. The Superior Adjustable Tricycle that Hammacher Schlemmer sells is, clearly, miles above all the other ordinary adjustable tricycles that flood the market. And when the venerable Hammacher Schlemmer Institute has tested something itself, it's not just "Superior"; it's The Best.
According to their website:
The Hammacher Schlemmer Institute was founded in 1983 as a not-for-profit groupFascinating. I wonder if people actually give to the Hammacher Schlemmer Institute. Is it a 501 (c) 3? So many questions with answers I don't really feel like finding.
affiliated with Hammacher Schlemmer. Our primary focus is searching for products
that are the Best of their kind.
Anyway, with all these incredibly indispensable items that promise to make my life at least Superior if not The Best, one would think that the Hammacher Schlemmer store would be even more amazing than the catalog. After all, I somewhat enjoy wasting time in Brookstone and The Sharper Image and their catalogs are actually kind of boring. One would think that the store with The Best catalog would be even better to visit.
(I think I formed this idea vaguely from that early 90s cinema classic, Joe vs. The Volcano, in which Joe visits the Hammacher Schlemmer store on 57th street and buys luggage you can golf on and other wildly impractical but totally amazing items before setting off for his death cruise.)
As it turns out, it's actually pretty boring -- definitely a bit less exciting than Brookstone. Which makes sense, if you stop and think about it -- most of the items in the H&S catalog that seem really, really cool are really, really big. And they're not found in their Manhattan store. (Their "Landmark" store, according to their website, although, it also appears that's their only store. They also claim it's "in the heart of midtown Manhattan's Shopping District" and I'd argue that it's actually sort of tucked away on a moderately less-travelled block.)
Yes, you can sit in one of those massage chairs for a while, or test the "massagers" that are ostensibly upscale, less-sexualized vibrators, but that's hardly bringing anything new to the game. There is no water slide to test out. No Geodesic Climber, either. And you can't give the Hydrofoil Water Scooter a whirl.
I'm not even sure they still sell luggage with a putting hole on top anymore. In short: if you simply must have The Best Nosehair Trimmer and happen to be in the neighborhood, it might not be so bad to stop in. But otherwise, the catalog is a vastly Superior Hammacher Schlemmer experience.
