Go-Tarts

I think this product may possibly been out for a while now, but for the last three years, I've ordered my groceries almost exclusively from Fresh Direct, which, happily, prevents me from perusing the aisles full of totally unnecessary prepacked processed novelty food items. So. I only just learned of Go-Tarts.

These, ladies and gentlemen, are Go-Tarts:

According to their ad, they're all the frosty, fake-fruit-filled goodness of Pop-Tarts, but they're smaller. And, somehow, this means you'll be more interested in ... taking them places.

OK, maybe this is just me, but I didn't think the original Pop-Tarts as being formal sit-down food. Yes, you can have it on a plate, and I suppose those with very picky eating habits could use a fork and knife. But really, is it that hard to take your Pop-Tart places? I realize it's a little bit more food than maybe you'd want in one moment (at least, this is my issue with those packs -- there are two Pop-Tarts packaged together, and really, I think one tart would would be plenty a lot of the time). But I don't get the impression that the American eating public -- the one facing an obesity epidemic -- is saying "We want smaller packages with less food!"

I realize I've been known to stretch the definitions of portable breakfast food, and can often be seen leaving my apartment in the morning with a plain (toasted) Eggo wrapped in a paper towel. (Ahh, there's a catchy product idea: Go-Eggos, or maybe Go-'gos!) But seriously? Go-Tarts?